Marketing Strategy for Long Term Success

Marketing Strategy for Long Term Success

PR is a pretty straightforward must-do for any entrepreneur and business owner.  It’s not sexy nor provides any ‘WOW’ in the short term immediate future.  But it is definitely a long term lasting play that can differentiate you from the competition. ...
Quit settling for 2nd best

Quit settling for 2nd best

What does settling get you? In Canada and probably many countries around the world there is the upper class, middle class and then lower class categories of lifestyle. (Side note: Interesting how the word “class” is used to describe financial income. What...
No one wants to be SOLD!  We want to buy!

No one wants to be SOLD! We want to buy!

I came across an online post that asked the question “Which sales or marketing tactic is the biggest turnoff for you?” When I read the answers it sparked an idea which resulted in me writing this article.  In my 10+ years of training and coaching business...