How does your business rise above all the noise?
(Especially when you don’t have the marketing budget?)
Isn't your product or service valuable? Don't You Deserve The Attention?
Time to MAKE MEDIA MATTER! November 8, 2017 @ 4:00PM EST
As a business owner, you may not have the marketing budget to reach the masses.
But your service and product is valuable and you know you deserve the credibility and all you need is to be able to reach thousands of prospects?
Time to Make Media Matter!
Do you say...
"I am tired of spending on advertising and getting a low return on my dollar"
"Signage is such a waste... what an eyesore!"
"I hate all these slick talking sales ads on my screen?"
If you are like most people, you are tired of being sold to.
On the flip side, as a business owner, you want to let people know about the value you bring to the marketplace. You believe in what you have, right? You know what you offer has benefits.
But unless you want to advertise and get caught up in all the noise… you need to do something different!
That is what the program Make Media Matter! is all about:
Helping entrepreneurs of small and mid sized companies gain instant credibility and feel empowered by getting their message out to 1000’s of prospects without spending a dime on advertising.
After you make a sale in your business...
Would you like your prospects to think of you as a trusted adviser?
Be known as someone who cares about what is best for their client.
Would you like to have third party endorsements and testimonials?
It is said that you will never sell yourself as well as someone else selling you.
Would you like to get FREE exposure for your product or service?
Learn how an article or an interview is a great way to reach new prospects.
Wait a minute... What about hiring a PR agency?
If you are thinking about hiring a PR firm are you aware of the investment?
…$3000 or more per month!
What you may not be aware of is what this means for your business.
They own the relationships with the media. You only have the content needed to make a story. There is no guarantee they get you in print, on TV or on the radio. The pitch your story.
So what happens if you decide to leave them after $12,000 and 4 months of work?
Nothing. You get no media contacts. You only have the interviews you have done… if any at all.
Baby Jeudy Dorzion, Anchorage, AK
“I used Kevin’s techniques from Make Media Matter! and have made connections that without his course I would not otherwise have made. I have partnered up with three different book stores to have book signings for my new book. I have also made some great collaboration with a couple national radio stations to be a guest speaker once a month. Kevin’s training is exactly what I needed to add to my momentum of using the media to be heard, be seen and be known!!”
Karolina Pasko, Vancouver, BC
“Kevin Huhn has given me a roadmap and helped me get crystal clear on how to position myself as an expert…I've got strategic exposure, gotten better with my time management around media planning, and become a divorce and relationship guest expert for many reputable online platforms. What’s really amazing is that I get to sit back and get media reach out to me, asking for a quote or opinion.”
Linda Boryski, Saskatoon, SK
"Kevin's Make Media Matter course is exceptional value. His understanding of the media industry is at the root of the course as he guides his students to take practical action to find the right media opportunities for your business. Highly recommend!"
Cherie Griffiths, Oshawa, ON
“Make Media Matter! takes you through the steps of actually getting comfortable creating media connections and building synergy.”
Bruce Anderson, Toronto, ON
“The tips and personal anecdotes that Kevin adds is way beyond anything that I could have gotten elsewhere about media relations. I’ll be using the techniques, the practices, and the discipline that Kevin taught me to reach out to the press and to establish on-going relationships with them.”
Joanna Recine, Toronto, ON
“Kevin de-mystifies this scary topic of getting media attention!”
So if you are looking to take your business to a new level... Register for Make Media Matter!
WARNING: This is only for those business owners or entrepreneurs who truly want to stand out from the crowd and make significant strides in 2017.
GET MEDIA ATTENTION IN 30 DAYS: GO FROM WHERE YOU ARE NOW TO ‘WE WANT YOU!’
YOU WILL LEARN:
How Media works
The Different types of media
Ways to get media attention
Why you need to set the right tone
Where your best media can be found
To improve your ‘voice’ to attract prospects
How to overcome the fear of LIVE media
Why your time is best invested in media relationship building
YOU WILL RECEIVE:
Access to 4 weekly 1 hour LIVE video training calls including.
Subject matter teaching
Takeaway Action Steps
Access to our official Make Media Matter Facebook Page
Feedback on your stories and emails. (I want you to Make Media Matter!)
Support from me and our community to help you get ready for media attention.
YOUR WEEKLY PROGRESS:
Pillar 1 – MINDSET MATTERS!
- Identifying and smashing fears
- Understand what the media wants
- Where to find journalists
- How to get their attention
Pillar 2 – MAPPING MATTERS!
- Identify your story
- Why you need to set the right tone
- Knowing your audience
- Learn what are the key resources to speak with media
Pillar 3 – MESSAGE MATTERS!
- Create the right plan
- Identify the ‘angle’ to a successful approach
- Start building your media relations
- Learn the fundamentals to an interview
- Master the art of pitching – improving your ‘voice’ to attract prospects
Pillar 4 – MONETIZING MATTERS!
- Learn the secrets of a ‘Go-to expert’
- Bring the entire process to life
- Discover how your words influence your bank account… both Positively and Negatively!
- Expanding your media relations
FINAL QUESTIONS ANSWERED...
How will the program be presented?
This program will be taught via video call (Zoom) over a 4 week period. Weekly calls for 1 hour will consist of.
* Subject matter teaching
* Takeaway Action Steps
* Email support
What's my time commitment?
* 4 – One hour per week LIVE calls
* Action steps for 15 minutes a day (or as much as you want)
What if I miss a call?
Each call will be recorded so you will be able to listen at a later date and time.
What do you provide?
Included with the 4 weekly 60 minute LIVE sessions with Kevin Huhn, you will have access to a secured members only portal with:
- templates, action sheets and documents to download
- each session is recorded and posted for your convenience to playback
- a secret Facebook group to post comments and questions to be responded by Kevin and group members